With PopCommerce a company can create a worldwide network of ecommerce web site in franchising: potentially one ecommerce web site for each country. Each website will be managed by a local franchisee than can translate and localize the web site for his
country. Major benefits for Main company (Franchisor) are: -Maintain control on all web site: franchisor can set limits to discounts, fees and so on. - Protect its brand - Use the same graphic template on all web sites or “approved” different templates. -
Give to end users localized supports and services. - Extend easily its selling network Major benefits for local franchisee: - Can open a professional ecommerce web site with poor initial investment - All products information always updated from franchisor
- Unique official e-shop in its country or region.
