Flaunt-It is a 'social ecommerce engine' which develops an inextricable link between a direct sales website and the social network phenomenon Facebook. It works by offering a consumer (at point of purchase) a single click button to 'show-off' (or flaunt)
their purchase. Once they have opted to Flaunt It the program creates an editorial Facebook entry on their profile showing off to their friends and detailing their latest purchase This includes a link back to the proprietary ecommerce website, to the exact
page where the flaunted product is housed. Given that from 2009 social network users surpassed email users combined with independent research saying over 70% of us like to show off our bargains and latest gadgets (Newsquest poll), Flaunt It can offer an online
retailer the opportunity to leverage the most powerful peer-to-peer platform in the world today.