MarketBank Retail Financial Services Demand & Potential

Data

Published by: RPM CONSULTING, LLC
Categories: Science & Statistics, Demographics, Real Estate, Business and Finance
Date added: 7/22/2011
Get support for this offering

MarketBank databases identify the real potential for new retail banking and investment business among both existing customers and prospects. They contain an estimate of financial services usage, product by product, for every block group in the U.S., which are then aggregated to branch trade areas, sales territories and other large area geographies. MarketBank estimates are based upon a proprietary model utilizing consumer behavior revealed in the Federal Reserve Bank's Survey of Consumer Finances (SCF). The SCF is a statistically representative, comprehensive survey of U.S. households based on in-home personal interviews conducted tri-annually. Hard to reach Top 3% or "Wealth" households are included and in fact over-sampled because of their under-representation in a random sample. Results are projected to market areas based upon Esri Updated Demographics. Financial institutions use MarketBank for site & network planning, MCIF/target marketing, customer database enrichment for CRM, and strategic planning.

Service root URL

https://api.datamarket.azure.com/RpmConsulting/MarketBank/v1/

This service supports both fixed and flexible query. Some queries may include required input parameters. (learn more about query types)

MarketBank2010

Input parameters:

Name Sample values Type Required
Id String
StateAbbreviation String
TotalCurrentYearPopluationInBlockGroup Int32
TotalCurrentYearHouseholdsInBlockGroup Int32
MoneyMarketPotentialBalances Int32
MoneyMarketPenetrationRate Double
CredtCardPotentialBalances Int32
CreditCardPenetrationRate Double
CdPotentialBalances Int32
CdPenetrationRate Double
AutoLoanPotentialBalances Int32
AutoLoanPenetrationRate Double
SavingsPenetrationRate Double
SavingsPotentialBalances Int32
RetirementAccountPotentialBalances Int32
RetirementAccountPenetrationRate Double
MortgagePotentialBalances Int32
MortgagePenetrationRate Double
LineOfCreditPotentialBalances Int32
LineOfCreditPenetrationRate Double
CheckingPotentialBalances Int32
CheckingPenetrationRate Double
HomeEquityLinePenetration Double
HomeEquityLinePotentialBalances Int32
MutualFundBalances Int32
MutualFundPenetrationRate Double
IndividuallyHeldStocksBalances Int32
IndividuallyHeldStocksPenetration Double
SavingsBondBalances Int32
SavingsBondPenetrationRate Double
CorporateAndMunicipalBondBalancesRate Int32
CorporateAndMunicipalBondPenetrationRate Double
AnnuitiesBalances Int32
AnnuitiesPenetrationRate Double
LifeInsuranceBalances Int32
LifeInsurancePenetrationRate Double
BrokerageAccountPenetrationRate Double
Deposits Int32
Loans Int32
Investment Int32
CheckingPotentialBalancesIndex Int32
CheckingPenetrationRateIndex Int32
SavingsPotentialBalancesIndex Int32
SavingsPenetrationRateIndex Int32
MoneyMarketPotentialBalancesIndex Int32
MoneyMarketPenetrationRateIndex Int32
CdPotentialBalancesIndex Int32
CdPenetrationRateIndex Int32
RetirementAccountPotentialBalancesIndex Int32
RetirementAccountPenetrationRateIndex Int32
AutoLoanPotentialBalancesIndex Int32
AutoLoanPenetrationRateIndex Int32
CredtCardPotentialBalancesIndex Int32
CreditCardPenetrationRateIndex Int32
MortgagePotentialBalancesIndex Int32
MortgagePenetrationRateIndex Int32
LineOfCreditPotentialBalancesIndex Int32
LineOfCreditPenetrationRateIndex Int32
HomeEquityLinePotentialBalancesIndex Int32
HomeEquityLinePenetrationIndex Int32
IndividuallyHeldStocksBalancesIndex Int32
IndividuallyHeldStocksPenetrationIndex Int32
MutualFundBalancesIndex Int32
MutualFundPenetrationIndex Int32
AnnuitiesBalancesIndex Int32
AnnuitiesPenetrationIndex Int32
LifeInsuranceBalancesIndex Int32
LifeInsurancePenetrationIndex Int32
SavingsBondBalancesIndex Int32
SavingsBondPenetrationIndex Int32
TotalDepositBalancePotentialIndex Int32
TotalLoanBalancePotentialIndex Int32
CorporateAndMunicipalBondBalancesIndex Int32
CorporateAndMunicipalBondPenetrationIndex Int32
BalancePotentialIndexForAllInvestmentProducts Int32
BrokerageAccountPenetrationIndex Int32

Results:

Name Type
Id String
StateAbbreviation String
TotalCurrentYearPopluationInBlockGroup Int32
TotalCurrentYearHouseholdsInBlockGroup Int32
MoneyMarketPotentialBalances Int32
MoneyMarketPenetrationRate Double
CredtCardPotentialBalances Int32
CreditCardPenetrationRate Double
CdPotentialBalances Int32
CdPenetrationRate Double
AutoLoanPotentialBalances Int32
AutoLoanPenetrationRate Double
SavingsPenetrationRate Double
SavingsPotentialBalances Int32
RetirementAccountPotentialBalances Int32
RetirementAccountPenetrationRate Double
MortgagePotentialBalances Int32
MortgagePenetrationRate Double
LineOfCreditPotentialBalances Int32
LineOfCreditPenetrationRate Double
CheckingPotentialBalances Int32
CheckingPenetrationRate Double
HomeEquityLinePenetration Double
HomeEquityLinePotentialBalances Int32
MutualFundBalances Int32
MutualFundPenetrationRate Double
IndividuallyHeldStocksBalances Int32
IndividuallyHeldStocksPenetration Double
SavingsBondBalances Int32
SavingsBondPenetrationRate Double
CorporateAndMunicipalBondBalancesRate Int32
CorporateAndMunicipalBondPenetrationRate Double
AnnuitiesBalances Int32
AnnuitiesPenetrationRate Double
LifeInsuranceBalances Int32
LifeInsurancePenetrationRate Double
BrokerageAccountPenetrationRate Double
Deposits Int32
Loans Int32
Investment Int32
CheckingPotentialBalancesIndex Int32
CheckingPenetrationRateIndex Int32
SavingsPotentialBalancesIndex Int32
SavingsPenetrationRateIndex Int32
MoneyMarketPotentialBalancesIndex Int32
MoneyMarketPenetrationRateIndex Int32
CdPotentialBalancesIndex Int32
CdPenetrationRateIndex Int32
RetirementAccountPotentialBalancesIndex Int32
RetirementAccountPenetrationRateIndex Int32
AutoLoanPotentialBalancesIndex Int32
AutoLoanPenetrationRateIndex Int32
CredtCardPotentialBalancesIndex Int32
CreditCardPenetrationRateIndex Int32
MortgagePotentialBalancesIndex Int32
MortgagePenetrationRateIndex Int32
LineOfCreditPotentialBalancesIndex Int32
LineOfCreditPenetrationRateIndex Int32
HomeEquityLinePotentialBalancesIndex Int32
HomeEquityLinePenetrationIndex Int32
IndividuallyHeldStocksBalancesIndex Int32
IndividuallyHeldStocksPenetrationIndex Int32
MutualFundBalancesIndex Int32
MutualFundPenetrationIndex Int32
AnnuitiesBalancesIndex Int32
AnnuitiesPenetrationIndex Int32
LifeInsuranceBalancesIndex Int32
LifeInsurancePenetrationIndex Int32
SavingsBondBalancesIndex Int32
SavingsBondPenetrationIndex Int32
TotalDepositBalancePotentialIndex Int32
TotalLoanBalancePotentialIndex Int32
CorporateAndMunicipalBondBalancesIndex Int32
CorporateAndMunicipalBondPenetrationIndex Int32
BalancePotentialIndexForAllInvestmentProducts Int32
BrokerageAccountPenetrationIndex Int32

RPM CONSULTING, LLC Data License Agreement

This is a license agreement and not an agreement for sale. This license agreement (Agreement) is between the end user (Licensee) and RPM Consulting, LLC (RPM CONSULTING, LLC), and gives Licensee certain limited rights to use the proprietary RPM CONSULTING, LLC(r) Data Sets, Sample Data, online and/or hard-copy documentation and user guides, including updates thereto, and keycode or hardware key, as applicable (hereinafter referred to as "Data and Related Materials"). All rights not specifically granted in this Agreement are reserved to RPM CONSULTING, LLC.

Reservation of Ownership and Grant of License: RPM CONSULTING, LLC and its third party licensor(s) retain exclusive rights, title, and ownership of the copy of the Data and Related Materials licensed under this Agreement and, hereby, grant to Licensee a personal, nonexclusive, nontransferable license to use the Data and Related Materials by one user on one PC based on the terms and conditions of this Agreement. From the date of receipt, Licensee agrees to use reasonable effort to protect the Data and Related Materials from unauthorized use, reproduction, distribution, or publication.

Copyright: Data and Related Materials are owned by RPM CONSULTING, LLC and its licensor(s) and are protected by United States copyright laws and applicable international laws, treaties, and/or conventions.

Uses Not Permitted:

• Licensee shall not copy, reproduce, display, remarket, resell, retransmit, rebroadcast, and/or redistribute copies of the Data Sets, or any derived portion(s) of the Data Sets in any hard-copy and/or digital format(s), and/or Related Materials.

• Licensee shall not sell, rent, lease, sublicense, lend, assign, time-share, act as a service bureau that allows third party access to the Data and Related Materials except as provided herein, or transfer, in whole or in part, access to prior or present versions of the Data and Related Materials, any updates, or Licensee's rights under this Agreement.

• Licensee shall not reverse engineer, decompile, or disassemble the Data and Related Materials, or make any attempt to unlock or bypass any keycode and/or hardware key used, as applicable, except and only to the extent that such activity is expressly permitted by applicable law notwithstanding this limitation.

• Licensee shall not remove or obscure any RPM CONSULTING, LLC and its licensor(s) copyright, trademark, and/or proprietary rights notices.

• Licensee shall not alter or modify the RPM CONSULTING, LLC data or prepare any derivative works from RPM CONSULTING, LLC data.

RPM CONSULTING, LLC or its suppliers may enforce their intellectual property rights through injunctive relief as well as all other remedies available at law or equity.

Licensee/Developer agrees to indemnify, defend, and hold RPM CONSULTING, LLC harmless from any claim, damage, or liability, regardless of its nature and basis, that arises from Licensee's actions, representations, or sublicense activity that is not in accordance with the terms of this Agreement or that arises from the use or licensing of Data and Related Materials. This obligation shall not be applicable to claims, damages, or liability that results solely from the use of the Data and Related Materials.

RPM CONSULTING, LLC may audit Licensee/Developer's records as they pertain to Data and Related Materials deployments, for a term of five (5) years from the last deployment. In the event all deployment fees have not been paid, Licensee agrees to pay all fees in arrears as well as RPM CONSULTING, LLC or its designees costs to perform the audit.

THE SOFTWARE, DATA, AND RELATED MATERIALS CONTAINED THEREIN ARE PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

Data Disclaimer: THE DATA HEREIN ARE BELIEVED TO BE RELIABLE, BUT ITS ACCURACY AND COMPLETENESS, AND THE OPINIONS BASED THEREON, ARE NOT GUARANTEED. EVERY EFFORT HAS BEEN MADE TO PROVIDE ACCURATE DATA IN THIS PACKAGE. LICENSEE ACKNOWLEDGES THAT THE DATA MAY CONTAIN SOME NONCONFORMITIES, DEFECTS, ERRORS, AND/OR OMISSIONS. RPM CONSULTING, LLC AND ITS THIRD PARTY LICENSOR(S) DO NOT WARRANT THAT THE DATA WILL MEET LICENSEE'S NEEDS OR EXPECTATIONS, THAT THE USE OF THE DATA WILL BE UNINTERRUPTED EXCEPT AS NOTED, OR THAT ALL NONCONFORMITIES CAN OR WILL BE CORRECTED. RPM CONSULTING, LLC AND ITS THIRD PARTY LICENSOR(S) ARE NOT INVITING RELIANCE ON THIS DATA, AND LICENSEE SHOULD ALWAYS VERIFY ACTUAL DATA. THE DATA CONTAINED IN THIS PACKAGE IS SUBJECT TO CHANGE WITHOUT NOTICE.

Exclusive Remedy and Limitation of Liability: During the warranty period, RPM CONSULTING, LLC's entire liability and Licensee's exclusive remedy shall be the return of the license fees paid for the Data and Related Materials and that are returned to RPM CONSULTING, LLC or its resellers with a copy of Licensee's proof of payment.

IN NO EVENT SHALL RPM CONSULTING, LLC OR ITS THIRD PARTY LICENSOR(S) BE LIABLE TO LICENSEE FOR COSTS OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, LOST PROFITS, LOST SALES OR BUSINESS EXPENDITURES, INVESTMENTS, OR COMMITMENTS IN CONNECTION WITH ANY BUSINESS, LOSS OF ANY GOODWILL, OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF THIS AGREEMENT OR USE OF THE DATA AND RELATED MATERIALS, HOWEVER CAUSED, ON ANY THEORY OF LIABILITY, AND WHETHER OR NOT RPM CONSULTING, LLC OR ITS THIRD PARTY LICENSOR(S) HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

Waivers: No failure or delay by RPM CONSULTING, LLC or its licensor(s) in enforcing any right or remedy under this Agreement shall be construed as a waiver of any future or other exercise of such right or remedy by RPM CONSULTING, LLC or its licensor(s).

Order of Precedence: Any conflict and/or inconsistency between the terms of this Agreement and any FAR, DFAR, purchase order, or other terms shall be resolved in favor of the terms expressed in this Agreement, subject to the U.S. Government's minimum rights unless agreed otherwise.

U.S. Government Restricted/Limited Rights: If provided to the U.S. Government, any data delivered hereunder is subject to the terms of this Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth in FAR §52.227-14 Alternates I, II, and III (JUN 1987); FAR §52.227-19 (JUN 1987) and/or FAR §12.211/12.212 (Commercial Technical Data/Computer Software. Contractor/Manufacturer is RPM CONSULTING, LLC, 17130 DEVONSHIRE ST, STE 205, NORTHRIDGE, CA 91325.

Governing Law: This Agreement is governed by the laws of the United States of America and the State of California without reference to conflict of laws principles.

Entire Agreement: The parties agree that this constitutes the sole and entire agreement of the parties as to the matter set forth herein and supersedes any previous agreements, understandings, and arrangements between the parties relating hereto and is effective, valid, and binding upon the parties.

250

Transactions/month
A transaction is one request that returns one page of results. Retrieving multiple pages will result in multiple transactions executed.

$250.00

per month

Try Free

Trial Details
This selection includes a 1 month free trial. After the trial period expires, your credit card will be charged on a monthly basis for the subscription price (plus applicable tax) until your subscription is cancelled or terminated. If you cancel within the trial period, your credit card will not be charged.

500

Transactions/month
A transaction is one request that returns one page of results. Retrieving multiple pages will result in multiple transactions executed.

$500.00

per month

Buy
1,000

Transactions/month
A transaction is one request that returns one page of results. Retrieving multiple pages will result in multiple transactions executed.

$1,000.00

per month

Buy
Unlimited

Transactions/month
A transaction is one request that returns one page of results. Retrieving multiple pages will result in multiple transactions executed.

$2,500.00

per month

Buy
  • Using MarketBank

    Learn more how MarketBank is created and used by financial institutions for branch and network planning, competitive analysis, and micromarketing.

Resources

  • Microsoft PowerPivot For Excel 2010

    Learn how to use Microsoft PowerPivot for Excel 2010, with this and other DataMarket data, to create compelling self-service BI solutions.

  • Tableau Software

    Learn how to visualize this and other DataMarket datasets in Tableau. Tableau’s rapid fire business intelligence solution provides best-in-class data visualization and web dashboards anyone can use.

  • Learn How To Use This Data In Visual Studio

    Learn how to seamlessly consume DataMarket data in Visual Studio with strongly-typed data access and full IntelliSense support to ease development.